The Rochester Broadway Theatre League (RBTL) is pleased to announce our new Pay-it-Forward Ticket Donation Program.

The Pay-it-Forward Ticket Donation Program offers you the opportunity to donate your tickets for underserved youth and families from across the region to experience a live performance at the West Herr Auditorium Theatre.

When a student attends a live event for the first time, the experience provides excitement, inspiration, and joy like no other. Unfortunately, a major barrier to participation in the arts is cost. In an effort to help lessen this obstacle here in Rochester, you can contribute to the Pay-it-Forward Ticket Donation Program.


  • Did you purchase tickets to a performance but now have a conflict with attending?
  • Have you already seen one of the productions in your Season Ticket package?
  • Did you invite guests to join you for a performance only to find they couldn’t attend?
  • Were you gifted, or did you win tickets, but don’t really want to go to the show?

…Don’t let your (extra) tickets go to waste! 

Supporting RBTL’s nationally recognized Arts Education through the Pay-it-Forward Ticket Donation Program is an innovative way to give back to the community while fostering an appreciation for the performing arts. Please consider playing a part in the program this season! All donations are tax-deductible. RBTL will coordinate with our community partners and agencies to distribute tickets to eligible families.

Could you or someone you know benefit from this program?



To donate your tickets:
Call 585-222-5000 or email [email protected] and our Customer Service team will assist you.
(*Timing and show restrictions may apply.)


Prefer to keep your tickets and make a contribution instead?


Or, donate by mail (check payable to RBTL):
Attn: PIF Program
885 East Main Street
Rochester, NY 14605


Questions? Contact Holly Valentine at 585-277-3338 or [email protected].