The Rochester Broadway Theatre League’s (RBTL’s) mission is to provide opportunities for all people to experience, understand and enjoy the best in arts and performance, through its education programs, live events, and activities. To fulfill its mission, RBTL strives to offer diverse performances and programs that reflect the highest standards of excellence and to make those offerings accessible to the broadest possible audience.

Founded in 1957 as an all-volunteer not-for-profit organization, and still a registered 501(c)3, RBTL has grown into Rochester’s premier venue-management and service organization for the performing arts and entertainment in Rochester. RBTL owns and operates the West Herr Performing Arts Center (WHPAC) and Auditorium Theatre, located at the corner of East Main Street and Prince Street in Rochester, NY. The West Herr Auditorium Theatre is home to a full season of touring Broadway shows, the M&T Bank Broadway Season, and also hosts a number of live concerts, comedy, drama, community, and family events each year. The West Herr Performing Arts Center houses several historic ceremonial meeting spaces (which in time will be revitalized and made available to community entities) and is home to a variety of other tenants.

In addition to presenting the best in live entertainment, RBTL provides ticketing, marketing, and production services for other area events and organizations. As a leader in presenting, production, and administration of arts and entertainment in Rochester, the Rochester Broadway Theatre League is a catalyst for substantial local economic impact each year.